This year thousands of men will die from stubbornness

This year thousands of men will die from stubbornness is mainly the entire message on a billboard near my home. Curious, I checked Google tonight and the AHRQ.gov website. It turns out this ad is not VERY effective as it requires a lot of poking around the Internet and AHRQ website.

At any rate, if you are wondering what this “This year thousands of men will die from stubbornness” billboard is all about I’d suggest guys you start by clicking this link >> This year thousands of men will die from stubbornness

If you are wondering what this is all about, here’s a PDF that looks exactly like the billboard:

This year thousands of men will die from stubbornness Ad Council PDF

8 Replies to “This year thousands of men will die from stubbornness”

  1. It may not be an effective campaign but it sure did capture my attention. Also the billboard I saw has a text to number for information in which you get the details

  2. It WAS effective! We saw this billboard while driving to visit family over Thanksgiving. It got MY husband through the doc’s door for some potentially serious symptoms he’d been busy wishing away…… Kudos to them for an eye-catching, skull-and-heart-thumping campaign! Just because not everyone listens, does NOT mean it’s not effective!!!!

  3. True that its not effective from a “standard advertising” viewpoint, but it made us laugh hard enough that we googled AHRQ and figured out the jist of it pretty fast….

    I suspect that it’s a multi-stage campaign designed to embed things in our awareness rather than merely shout at us…. I wonder what they’ll put up next?

  4. i saw the same exact billboard with the funniest graffiti on it. the billboard said This year thousands of men will die from stubbornness and the graffiti said no we wont

  5. Hey Doug. Thanks for the comment and let’s hash this out.

    You could argue that the sign did its job if a large enough number of men went to see their doctors. You could argue that the billboard did its job if enough people found this (or other) posts on the Internet about this billboard. You are arguing that it did a good job because I (and others) went to ahrq.gov.

    However, the truth is, the billboard is intended to help men “Learn the preventive medical tests you need” and a visit to http://www.ahrq.gov should do the trick. As a web designer working with a marketing company I know there should be an obvious way to find the information once you visit the website in order to accomplish the stated goal, teaching men which tests they need.

    What’s missing exactly? A matching message or banner on the home page, or a good web address like ahrq.com/mendie.html, or even a keyword: ahrq.com keyword stubborn.

    I went to their website, and as a stubborn web designer I poked around to find their message. Then, because I felt it was a good message, and because a realtor was topping Google before I posted, I wrote this post. When you saw the billboard, did you go to AHRQ.gov and find the info it spoke of? I do not think so, because then you would not have ended up here.

    Now that I look at the post above, it would have been even a better idea to add some of the information from the AHRQ website, but I guess I posted enough, especially since writing this post its had 12,900+ views by 6,100+ unique visitors.

    That’s effective marketing!

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